From I-am-this to I-am-that takes a paradox. From I-am-this to I-am takes personal deconstruction.
Personal deconstruction is not postmodern deconstruction. Postmodern deconstruction is a materialistic deconstruction.
Personal deconstruction requires the dropping of the metaparadigm of materialism. That consciousness is appearing in the material world is the false materialistic metaparadigm.
That the world is appearing in consciousness is the nondual metaparadigm. I am (the reflection of pure consciousness) is the immaculate conception. All concepts grow from this universal one.
Not to name drop, but Zen Master Dogen is also saying, drop the metaparadigm of materialism, when he says, drop body-mind.